China is ahead of the e-commerce pack, whether it is sales, marketing tactics, or logistics. Consumers are more relied on online channels. E-commerce has become an important part of marketing. According to data from the National Bureau of Statistics and iResearch, the transaction scale of China's online shopping market has grown rapidly at a CAGR of 27.4% over the past five years, much higher than the 8.1% growth rate of total retail sales of consumer goods during the same period. Although the traffic growth of the e-commerce platforms is slow, consumers' shopping volume keeps growing rapidly due to the advantages of the e-commerce platforms such as many promotion activities, convenient selection and delivery, and wide coverage of product categories. Consumers are more used to make consumption online. Therefore, brand owners' and merchants' marketing placement based on consumers' shopping preferences become more centered on online consumption channels, making e-commerce platforms an important part of marketing. Young consumers in China want to indulge themselves in information, and this is where livestreaming commerce can fill that void. o E-commerce ecosystem strategy o E-commerce platform management o livestreaming commerce management o E-commerce channel Ad operationIf you have a simple product to sell and a desire to expand your sales online in China, there are a few tools you can use to get started. oTaobao.com oJD.com oDouyin oWeChat oThe Red Book As in any new venture, the first step in succeeding in e-commerce is to set goals. Do you plan to build your brand awareness to customers? increase revenue from existing customers? Gain new customers? Increase the average order value? Sell through new channels? Lower prices? Once you have figured out your goals, it's time to set a plan.